the head coaches of the super bowl bond baltimore ravens and the san francisco 49ers are brothers. jim and john harbaugh and are their parents choosing sides? brian todd has the report. >> reporter: they tried to downplay the family angle, but it's virtually impossible. >> i don't think you ever put your family aside, joe, you know. but, well, yeah the priority. we have a job to do. all of us have a job to do. jim has a job to do. all of his coaches and our coaches and players and everyone is focused on doing their job. >> reporter: he is talking about the fact that he and jim are the first ever to be head coaches against each other in a super bowl. inundated with the story, sick of it already, the family still managed to have some fun when john snuck on to a conference call his parents were having with reporters in recent days posing just as a caller from baltimore. >> is it true that both of you like jim better than john? >> is that john harbaugh? >> hey, john -- >> that was mean, john. i was ready to answer that question. >> mom was ready to come through the phone. i'm so happy